I help mobile gaming founders fix User Acquisition when the spend is real but the returns aren't predictable. 12+ years and $100M+ in spend across Meta, Google, TikTok, Apple Search Ads, SDK networks, and DSPs.
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$100M+ managed
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12+ years
If your spend is real but the returns aren't predictable, you're who I work with.
You launched. You're spending. The numbers are loud and the signal is weak. You need someone senior to look at the whole stack: channels, creative, measurement, structure. And tell you what to do next. Not in six months. Now.
Run the audit →If you can run campaigns but want a repeatable system to plan, prioritise, and prove your work, the SCALE Method is for you. Coaching is the entry point.
See coaching →"Eva quickly identified opportunities and turned them into measurable results. Strong analytical thinking with great creative instincts - a rare combination."
"Unlike consultants who stay in the abstract, every session gave me tools I could immediately apply. The best possible start to my UA career."
"Eva overhauled our paid acquisition strategy and trained our team to confidently run it ourselves. Her approach is unique."
"Eva doesn't just deliver results. She trains and mentors internal teams so they can confidently build and run operations themselves."
SCALE is the framework I've used to take UA from zero to $2M/month. Five steps, in order.
Lock in the foundation, your tracking, measurement, and unit economics, so every decision downstream is based on data you can trust.
Build a creative engine that produces enough volume, variety, and structure and learn what works.
Launch spend deliberately, with clear success criteria, so you prove the loop before you scale it.
Take validated wins and pour fuel on them responsibly, scaling what works before it fatigues.
Close the loop with honest review, so every cycle compounds instead of repeating the same lessons.
Pick the entry point that fits where you are.
The full SCALE walk-through applied to your studio. Strategy, channel plan, measurement framework, creative system.
Monthly retainer. I run the function while your team levels up.
For UA managers and consultants building their own practice.
Most UA help comes from agencies that win when you can't run UA without them. I win when your team can. That's why every engagement ends with handover, not a renewal pitch.
I'm Eva Juretić. Based in Croatia, working globally. I scaled UA from zero to $2M/month at Mistplay, built UA from scratch at Pocket Worlds, and now run ClickBite Consulting for mobile gaming studios that want a real UA strategy.
A scored read on what's working and what's not. Honest answer at the end about whether you need more from me.
Book the audit →
